Category: Tips

Microsoft Tag enabled ticket

We recently announced adaption of Microsoft Tag on our online event management platform. Below is a sample of an auto generated ticket for an event attendee on registration.

tag

We have enabled Microsoft Tag with attendee’s information embedded in it, which can be scanned at the spot to verify user’s identity, Can be used for check-in at the event, and/or can also be used to display any multimedia content about the event.

Interested in using Microsoft Tag in your next event?

Give us a shout at team@eventNu.com and we will get back to you soon with our expertise in using Microsoft tags and its usage in events.

Marketing event, what does it take?

“Go to social media” somebody would say. Off course you must embrace social media, but before that look at few focal points which would help you market your event effectively with or without social media.

Start by answering some key questions:

  1. Who constitutes the target audience?
  2. What attraction will draw that audience into your event?
  3. How do you reach that audience?
  4. When is the right time to conduct the event?
  5. What is the price point?

Once you have answers to above questions, delve more into messaging and follow some basic marketing rules

  1. Repetition - you want to build momentum and interest leading up to the event.
  2. Diversified approach – Facebook, Twitter, Blog, Web Site, Email Blasts, Associations/JV Partners, etc. Choose right messaging and right channel to connect to your audience.
  3. Promise Stars: Offer good reasons for people to attend – don’t just ask them to attend and list an agenda – ethically bribe them (bonuses or prize drawings) or create drama or intrigue (special guest).
  4. Connectors: Offer something to those who refer others to get the "connectors" to promote your event.
  5. Power of Free: Offer few free tickets to your potential audience and see your message getting spread like wildfire, specially if your audience is active in social media.

Each of the above bullet point is worthy enough to have individual posts on them, which I might cover in this blog in future.

Did I missed any points? Share with us below as comment.

How to find sponsors for events

For a typical event to be considered successful, event should be should be cash flow positive after paying to everyone you promised you will after event concludes.

Below are some tips to raise money for an event

  1. Start early: Start as soon as possible. Best time to start looking for sponsorships for your next event is just after you have finished your current event. Its easier to get traction from all people who were involved with the event( in any form)
  2. Budget your event: Calculate how much you need to execute your event. This might change over the  period of time, but knowing your target amount would help you plan your strategy to raise money.
  3. Demographic Information: Prepare demographic information about people who have attended this before and the people who are going to attend event. This would help potential sponsors to decide if their product and marketing dollars are well suited for the event.
  4. Do research on the companies you are approaching. Understand their goals and initiatives and approach them with a couple of ideas and ways you can help them attain those goals.
  5. Maintain records of last events and thereafter and put everything in a nice presentable format (maybe as a website or paper brochures/presentation).  This would help you convince potential sponsors that you are not doing this for the first time and would give them confidence in your ability to execute event. Consider this as your report card.
  6. Create a value proposition for what your sponsors are going to get out of sponsoring the event. Having a well defined opportunity for sponsors and associated coverage numbers would help sponsors take decision.
  7. Networking all year round: If you are doing event, make sure you are networking all year around. Not only this would help you raise money but would help you get event attendees.

Do you have any other suggestions for event managers? Add in your comments below