Marketing event, what does it take?

“Go to social media” somebody would say. Off course you must embrace social media, but before that look at few focal points which would help you market your event effectively with or without social media.

Start by answering some key questions:

1. Who constitutes the target audience?
2. What attraction will draw that audience into your event?
3. How do you reach that audience?
4. When is the right time to conduct the event?
5. What is the price point?

Once you have answers to above questions, delve more into messaging and follow some basic marketing rules

1. Repetition - you want to build momentum and interest leading up to the event.
2. Diversified approach – Facebook, Twitter, Blog, Web Site, Email Blasts, Associations/JV Partners, etc. Choose right messaging and right channel to connect to your audience.
3. Promise Stars: Offer good reasons for people to attend – don’t just ask them to attend and list an agenda – ethically bribe them (bonuses or prize drawings) or create drama or intrigue (special guest).
4. Connectors: Offer something to those who refer others to get the "connectors" to promote your event.
5. Power of Free: Offer few free tickets to your potential audience and see your message getting spread like wildfire, specially if your audience is active in social media.

Each of the above bullet point is worthy enough to have individual posts on them, which I might cover in this blog in future.

Did I missed any points? Share with us below as comment.